TY - JOUR AU - Valerieva Danchova, Mariya PY - 2021/06/10 Y2 - 2024/03/29 TI - BUILDING EFFECTIVE AND SUSTAINABLE CORPORATE CULTURE THROUGH CONTEMPORARY LEADERSHIP JF - Europa del Este Unida JA - edeu VL - IS - SE - Artículos DO - UR - https://europadelesteunida.com/index.php/edeu/article/view/74 SP - . 01-13 AB - <p>The effective leadership of an organization is the key to building sustainable corporate culture.<br>Contemporary leadership is a fundamental factor and a challenge before the management of each<br>organization in gaining market positions, guaranteeing the success and prosperity of the company,<br>but this complex aspect contains the element of the effective corporate culture. It helps to create the<br>suitable conditions for stimulation of the initiative and development of the leadership creativity of the<br>employees. Building and maintaining resultant corporate culture is a key element facilitating the<br>reaching and maintaining of the leadership position and the competitiveness of the organization.<br>The main goal of the present article is to establish the connection and interaction between the<br>effective and sustainable corporate culture and the contemporary leadership. The main research<br>methods used in the article are content-analysis, comparative method and intuitive and systematic<br>approach.</p> ER -